Business research methods /

Cooper, Donald R.

Business research methods / Donald R. Cooper, Pamela S. Schindler. - 6th ed. - Boston, Mass. ; London : Irwin/McGraw-Hill, 1998. - xvi, 703p. : ill. 24 cm - McGraw-Hill statistics and probability series .

Includes bibliographical references and index.

Business Research Methods focuses on managerial decisions, emphasising the need for sound reasoning, problem identification and formulation, and testing. The sixth edition contains a new chapter devoted exclusively to ethics.

9780071156776 No price 9780071156776


Industrial management--Research
Business and Management.
Business & Management
Social research & statistics

658.0072