International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora - 9th ed. - London : Irwin McGraw Hill, 1997 - xxiii,772p : ill, facsims, figs, tabs. ; 28 cm - Irwin series in marketing .

Includes bibliographical references and index.

9780071152099 9780071152099 No price


Export marketing
International business enterprises
Business and Management.
Business & Management
Sales & marketing
International business