Contemporary services marketing management : a reader /

Contemporary services marketing management : a reader / edited by Mark Gabbott and Gillian Hogg - London : Dryden, 1997 - xiv,537p : ill, figs, tabs ; 25cm

Includes bibliographical references and index.

9780030990359 pbk 9780030990359 pbk £19.95


Customer services--Management
Service industries--Marketing
Service industries--Management
Consumer--Sales management
Sales & marketing management