Divide and conquer : target your customers through market segmentation /

Webber, Harry, 1944-

Divide and conquer : target your customers through market segmentation / Harry Webber. - New York : Wiley, c1998. - viii, 232 p. ; 24 cm

Includes index.

Includes index.

9780471176336 (cloth alk. paper) 9780471176336 (cloth alk. paper)

98019880


Market segmentation--United States
Market segmentation--Management
Business strategy
Sales & marketing

658.802