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Strategic marketing for educational institutions

Kotler, Philip

Strategic marketing for educational institutions - London : Prentice-Hall, 1985 - xv, 396p, ill

Index.

ISBN: 0138514038 9780138514037

Subjects--Topical Terms:
Educational planning.
Educational fund raising.
Schools--Public relations
Education--Marketing
Education

Dewey Class. No.: 370.688

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