Designing with the mind in mind : simple guide to understanding user interface design rules /

Johnson, Jeff

Designing with the mind in mind : simple guide to understanding user interface design rules / Jeff Johnson - Burlington, Massachusetts : Morgan Kaufmann Publishers, 2010 - 201 pages : ill.

Includes bibliographical references and index

We perceive what we expect -- Our vision is optimized to see structure -- We seek and use visual structure -- Reading is unnatural -- Our color vision is limited -- Our peripheral vision is poor -- Our attention is limited; our memory is imperfect -- Limits on attention, shape, thought and action -- Recognition is easy; recall is hard -- Learning from experience and performing learned actions are easy; problem solving and calculation are hard -- Many factors affect learning -- We have time requirements

User interface (UI) practitioners are trained in cognitive psychology, on which UI design rules were based, but it is essential that they understand the psychology behind the rules in order to effectively apply them.

9780123750303 £24.99


Graphical user interfaces (Computer systems)
Computers and IT.
Computing & information technology
Human-computer interaction