Crafting and executing strategy : the quest for competitive advantage ; concepts and cases /

Crafting and executing strategy : the quest for competitive advantage ; concepts and cases / Arthur A. Thompson ...[et al.] - 18th ed. : Global ed. - [New York] : McGraw-Hill/Irwin, [2012] - 1 v. (various pagings) : ill., figs., tabs. ; 26 cm

Includes bibliographical references and index

Part 1: Section A: Introduction and overview -- Section B: Core concepts and analytical tools -- Section C: Crafting a strategy -- Section D: Executing the strategy -- Part 2: Section A: Crafting and executing strategy in single-business companies -- Section B: Crafting and executing strategy in diversified companies -- Section C: Implementing and executing strategy -- Section D: Strategy, ethics and social responsibility

Fully revised, this new edition features new perspectives, reflects the best academic thinking, & has strengthened correlation with new research. Chapter content remains solidly mainstream & balanced, mirroring the pragmatism of real-world strategic thinking.

9780071317009 9780071317009 £48.99


Strategic planning
Strategic planning--Case studies
Business and Management.
Business strategy